In-band or out-of-band SAN appliances Essay Example for Free

In-band or out-of-band SAN appliances Essay Out-of band SAN appliances allow for independent flow of data between servers and storages since it does not function within the data path (InfoWorld, 2001). In addition, execution of management functions by these appliances is independent of application servers, a factor which dictates for having host drives. This has the implication that the positioning of an out-band SAN appliance posses performance concerns in the system (InfoWorld, 2001). Another implication is that increase in the number of server in such a system complicates administration issues. Still, out-of band SAN appliances have its meta-data and control operations separate from the data path. This coupled with the need for having a driver at each host frees the host to engage only in transferring data to and from the storage. Nevertheless, this configuration has the advantage of caching due to the request time delays involved in linking data path information and the appliance for processing. On the other hand, in-band SAN appliances employ a single device for executing all the basic storage management functions namely; data path, control operations, and meta-data management (Kornfeld, 2001). This has the implication that no additional driver software is needed in the host. Also, this enhances scalability of the SAN system. However, this limits the application of in-band SAN appliances in a busy SAN since both meta-data and control operations share the same data path. Despite this, in-band SAN appliances enjoy the privilege of allowing for caching and clustering (InfoWorld, 2001). In addition, being a single device, in-band SAN appliances boast of low cost of implementation and ease of administration (Kornfeld, 2001). Therefore, both in-band and out-of-band SAN appliances have advantages as well as disadvantages. Considerations before choice of a SAN appliance should thus be based on the needs in the particular organization.

Behavioral Systems Theory Utilization and Application

Behavioral Systems Theory Utilization and Application A body or collection of knowledge that is of most use in giving definitions and explanation to the profession of nursing is referred to as a nursing theory. Theories are based on assumptions made up of models, concepts, definitions, and propositions. Croyle (2005) defines a good theory as one that is logical, supported by a past research in the same field, consistent with everyday observations. Florence Nightingale is seen as the forerunner of nursing theories although she never really came up with any theory in action today. She wrote a book about her nursing experiences giving way to numerous nursing theories. This paper is about the utilization and application of a nursing theory in addressing a clinical issue. Of particular interest is Dorothy Johnsons Behavioral systems model (Johnson, 1980). This paper attempts to identify a clinical problem in the society and apply the principles of Johnsons theory in finding the solution to the problem. The issue identified is aggressive beha vior in the elderly living in long-term care nursing homes. In the nursing profession, theories form a very vital part of the system. The main aim of nursing theories is description, explanation, and prediction of nursing phenomenon. A good theory in this field therefore ensures better patient care, professionalism, and better communication between nurses and above all provides guidance on further research and education in the field. A good theory has provisions for foundations of the nursing practice to help in the generation of further knowledge and giving good direction to the field. A theory shows what we already know and what we need to find out thus in nursing, it plays a central role in caring for patients. Theories thus go a long way in the development of the profession. Dorothy Johnson is the proponent of the Behavioral Systems model. Born in Georgia on the 21st of august 1919, she received her A.A in 1938 from Armstrong Junior College. In 1942, she graduated from the Vanderbilt University with a B.S.N. she got her M.P.H. from Harvard University in 1948. She was involved in teaching pediatric nursing at Vanderbilt University before joining the University of California in Los Angeles. Johnson (1980) states that the eight subsystems of behavior are interdependent, interactive and integrated at the same time. According to her, humans are behavioral systems made up of the following seven subsystems: the achievement deals with setting and attaining goals while the affinitive forms relationships with others. The aggressive/protective has the function of responding to threats and providing protection to ones self while the dependency subsystem obtains necessary feedback about the self and goes ahead to recognize the need to depend on others. Whereas the eliminative part expresses feelings to the outside world and is involved in the elimination of wastes from the body system, the ingestive is involved in the intake of the ever so valuable nutrients and acquiring knowledge. The sexual subsystem is for recreation, development of gender based identity and having sexual relationships with others. In other words, the seven subsystems need to be in good conditions and in actio n for a normal healthy human being. Interaction between the seven subsystems is in turn interrelated and connected such that they influence each other in delivering their various duties. However, the seven subsystems do not go it alone as they are also acted on, significantly, by external factors. For Johnson, the environment is the main external factor as it includes anything and everything outside the person in question. The physical, socio-cultural and to some extent even the economic factors form part of the external actors on the subsystems. Aggressive behavior is a social issue and the society forms the major part of the external environment. The main role played by nurses is thus helping the affected individual return to the normal balance of the seven subsystems. To achieve the possible ultimate functioning behavior, the nurses at the care facilities have to make the social environment of the patients comfortable so they feel at ease. When the subsystem fails to develop fully and/or does not get sufficient supply of something, it easily falls out of balance. At other times there is discrepancy meaning that the subsystem is not doing enough to attain the end goal, which is being in the best state. Conflict between the components of the subsystem is not good for the body just as much as one of the subsystems being dominant in action over the rest. They are the major causes of imbalance in the subsystem that results in people not feeling well and consequently falling ill. In the case of aggressive behavior, the aggressive subsystem is dominant over the other subsystems. When this energy is not channeled in the right direction clinical issues arise. These can be witnessed in form of violence, or aggressive language (Croyle, 2005). Regulation of behavior is the best way for the person to get back the balance hence is well again. The nurses at the care facilities for the elderly have to pay attention to any changes in the behavior of their patients. Alteration of the internal as well as external environment while n some cases stimulation of the recovery process goes a long way in aiding the patient to return to the normal balance. The unfamiliar environment in the facilities sometimes causes aggressive behavior, especially amongst the elderly in the care facilities. Elderly people at the facilities need the nurses to help with the aggressive behavior (Croyle, 2005). It is Johnsons belief that the basic responsibility of the nurse is to support the patient restore balance when lost and in case of imbalance then, achieve the status quo, which would mean return to normal balance. Nurses, therefore, need to be patient with patients with aggressive behavior if they are to get to the cause of the problem. Most aggressive behavior is caused by anger and emotional stress. It is thus upon the nurse to create conducive external environment for the patient to open up. Thanks to research and the advancement of science, it is now easier to identify and pinpoint where the problem comes from. In her analysis and development of the theory, Johnson did not fail to mention the contribution and effects of the environment to the body. Here the environment is divided into external and internal, the internal being the subsystems while the external include anything outside the body. On health, the theory holds that a healthy person is one with a perfect balance and stability in the operations of the seven subsystems. The nurse has a role to play in the regulation of the balance whenever there is instability in the system. External and internal environments are the main causes of aggression or aggressive behavior. Various parts of the body contribute differently to aggressive behavior. The brain is the major controller of aggressive behavior. The brain is in charge of controlling expression of both automatic and behavioral components of aggression. This includes violent behavior and vocal expression. The brain picks up signals from both the external and internal environments and expresses them in form of aggression. Whenever the individual feels threatened or uncomfortable, they become aggressive in their talk, throwing insults, and demeaning words. It becomes worse when they turn violent to release the anger they have inside. By elderly people, we mean those from the age of 65 and above, most of which have retired. These people are normally seen as a bother to their loved ones as their needs increase from the normal. They thus need more care which cannot be provided at home so they are often taken to nursing homes where they can get the proper care. Because of old age and stress from retirement. These people have difficulty coping with the changes around them and their behavior changes. Some become aggressive while others develop mental problems making long-term nursing homes the best to take proper care of these individuals. There are numerous long-term care facilities ranging from mental institutions for the mentally handicapped to nursing homes where there are available facilities to assist them in their daily livelihoods. Most of these facilities are homes to the elderly and those with terminal illnesses. Of the seven subsystems, the aggressive part of their systems is more active than the rest. They thus face life-changing issues and try their level best to deal with the emotional as well as mental challenges. Nurses in these facilities are particularly faced with dealing with mental issues that come with aggression. Behavioral problems often arise from the patients effort to deal with his emotions or simply express them. The behavior ranges from repeating questions or phrases, humming, pacing up and down, to repetitive behavior. Aggressive behavior includes throwing things, punishing language and even hitting (Parker, 2001). Nurses in these institutions have to pay keen attention to such aggressive behavior and identify which of the seven subsystems is not functioning properly thus help these patients restore balance in their systems. It could be dependence, the attachment, or the aggressive causing a change in behavior. The dependence in the sense that the patient who was used to taking care of himself now finds it frustrating when he has to rely on others for all his needs. The attachment comes in when the patient struggles to form new relationships at the care facilities and being kept away from the existing relationships. Normally the patient plays a role in the behavioral system model of treatment but in dealing with mental complications, especially the ones accompanied by aggressive behavior. Most of the effort is required from the part of the nurse who has to be patient with the patient. Ones the subsystem causing the change in behavior has been identified, the nurse goes ahead to ensure conducive external environment to aid the patient to full recovery. The patient has to feel comfortable in the care facility because any irritation or discomfort agitates them. The patient is incapable of controlling their feelings or emotions and may be aggressive in expressing what they feel. The nurse therefore has a duty to stimulate the internal environment to be peaceful through the external. It is not easy to take care of mentally ill patients because the problem lies within their minds. The best way to help the patient is by finding out what changed in their past behavior. What happened before they became ill is crucial in determining the problem and adjusting the environment in an attempt to direct the patient to recovery of the balance in the subsystem. Depression is one of the commonest common mental-health problems in health facilities. Loneliness, fear of death, helplessness, frustration, anger, and hopelessness are some of the challenges of post-retirement faced by the elderly. Depression has many symptoms one of them having trouble falling asleep (Parker, 2001). These symptoms are often seen as complications and most people try treating them instead of observing change of behavior in the individual and restoring balance. Depression can be solved by improving the external environment of the patient. Mavis et al (2011) states that anti-depressants are available and can be used to treat depression. He continues to state that the elderly always have difficulties with their carers thus adding more problems to the recovery process. The nurse should involve the patient in support groups; give medication to stimulate recovery of the internal environment, and involving them in activities that spark their interests. Individual therapy and interaction with loved ones is vital for the recovery of these patients. Depression is a mental complication and just like others, it affects the mind. The nurses have a responsibility to try to stimulate the mind in the right direction to encourage quick recovery and development of the mental system. Mavis (2011) confirms that some of the causes of depression include illness, loneliness, an adverse life-event, and even some medication. According to him, depression is an insight to more cognitive problems that the elderly have to deal with. This is where the environment comes in. the internal, (subsystems), have to be kept in balance. The external environment helps the patient fit in properly and be free with the nurses. The patient opens up easily to discuss problems when the surrounding is to his comfort. Nurses have to help them fit in to the care centers. In conclusion, the behavioral system theory is very useful in the treatment of mental illnesses. The mind is affected by the bodys subsystems and ensuring restoration of balance in the subsystems will go a long way in treatment of mental illnesses especially among the elderly. Not being able to express their feelings to the carers is a big problem to the resolution of aggressive behavior. Improving their environment and making the patient comfortable calms them down and thus improve the internal environment as well.

Introducing a New Product

Introducing a New Product Our new product is a toothbrush which is combined with toothpaste. The toothpaste will come out of the toothbrush head when you press a button on the handle. When the toothpaste is finished, you dont have to throw the toothbrush away because it is possible to buy our toothpaste recharge and to combine it with our toothbrush handle. Recharges can easily be filled. One recharge contains 12gm toothpaste and it is for 20 or 30 brushing. We have planned to sell our product Feekul on internet (with our own website), in super- and hypermarket and also in pharmacies. Nowadays many people have a good education and this lead to a good job/career. Because of the internationalization of many businesses in the hole world, people have to contact for doing their job companies and colleagues in other countries. They have to travel a lot and have to stay for a short time in another country. The toothbrush with toothpaste in one is easy for them to bring it All these people of today having a busy lifestyle, they need to work, they need to raise kids , they need to travel, they need to study and they have a big social life. Because of this they dont have much time to take care about their selves. Its important to take care about your teeth, everybody knows this. Thats why we offer the new created product Fee-Kul. The segment growth : All the segments of the market are growing in the future. It is already very easy to travel, you can enter many countries without problems. In the future it will be more easier and cheaper to travel, this target group will definitely grow. There also will be more and more students all over the world. Because of the good welfare it I will be easier and more important for everybody to have a good education, this segment will grow as well. As last the business people, because of the great internationalization it will be more common and important for companies to have many contacts with companies in other countries. This will also grow, because of the importance of the future well-being of the company. The knowledge of people are changing. Everybody know how important the health of a human being is and they want to take care about that. It is normal to go two times in a year to the dentist and to brush your teeth twice a day. These are all common facts for people. But they want to have the best teeth and they want to take care about. Thats why people are sensitive to new products for their body which are good for your well-being. We have seen in the last years a few changes in the toothbrush business. There are many toothbrushes on the market which are good for your teeth, gums, teeth color, challenge bacterium, etc. you can buy a normal toothbrush or an electric one. You can also choose the position of the hairs of your toothbrush. There are many options to choose a toothbrush. The recent changes are a lot, but they are not very different of each other. There are also a lot of different toothpastes, you can buy them in all different using and tastes. These are all good products but not easy to take and not quick for using. Thats why we will introduce the Fee-Kul. The trend of today is to do everything you can easy and quick, customers will like this thought. Our product is a product which fits in this trend: its a good product which will be proved by dentists, its easy to bring and its quick to use. Future predictions : The Fee-Kul is product with a good value, everybody can afford it. Its a fact that everybody needs this product, everybody use it so it is a common product. these facts are important for the future, it means our product will not fail because of there is no demand. There is a demand and it is even easier and quicker in use than a common toothbrush. Drivers such as demographic changes, economic and legislative factors : Our product is not sensitive to drivers like demographic changes, economic and legislative factors. Its a common product and everybody use and will use it. There are no factors like this which will fail our product .Implications for our product : To outline our product, it is a toothbrush with toothpaste in one, named the Fee-Kul. It is an easy and quick product to use. People like travelers, students and business people, which dont have much time and are many times not at home, will be our target group. We will to aim at people which have a busy lifestyle and which are many times not at home and staying somewhere else, but we will to aim at the most at the target groups which are mentioned above. Your plans to meet future demands and changes in the market : We will introduce our product like our idea. If there will be any other demand or customers will have a demand of changing the product, we will do that. If customers are loyal to our product and they want to help us improve, then we want to improve our product for the customer. It will be more successful in the future if we meet future demands and changes in the market. 3) Profile of Competitors The main competitors and their products? : If you focus on the really same product there are none competitors. But you have of course other options in the branch of toothbrushes and toothpastes. In this branch there are many competitors, national and international. Many companies selling toothbrushes and toothpastes. The most popular and known brands all over the world are: Aquafresh Colgate Oral-b Sensodyne Zendium The most popular products are: Normal Toothbrushes (many different options). Electric toothbrushes (many different options). Toothpaste (many different options). All these brands has toothbrushes and toothpastes, but not a toothbrush and toothpaste in one. There is a lot of competition, but we are with the Fee-Kul unique. Advantages and disadvantages of the competitors offerings : ADVANTAGES DISADVANTAGES Nobody has the toothbrush and toothpaste in one. Many different options in toothbrush and toothpaste. Easy to take with you, the others are big and not easy to take. Other brands are more known and has the confidence of the customer. Quick to brush your teeth, by the others your need more time. 4) Competitive Advantage The Fee-Kul is a unique product on the market. Fee-Kul has toothbrush and toothpaste in one, is easy to take, is quick to use, good for your teeth and its not expensive. Everybody can afford and use it. There are a few competitors in the market which have related products, but not the same product as the Fee-Kul. The Fee-Kul will be offered in shops whit a good marketing campaign and a good value for the customers of 2,95. 5) Benefits to Clients There are a few important benefits for customers when the buy the Fee-Kul: Toothbrush and toothpaste in one. Easy to take. Quick to use. Good value. This means for the customer: they will save money they will save time they will increase efficiencies. Because of the good value of the Fee-Kul, customers will save their money. Normally they need to buy a toothbrush and toothpaste, this is a lot more expensive then the Fee-Kul. When the customer use the Fee-Kul, they will notice how much time they save the use the Fee-Kul. You need a lot of time to put toothpaste on your toothbrush, this waste of time is important for busy people in the morning and the evening. The Fee-Kul is also very efficient, you can use it easy when you are doing a lot of other stuff. You can just grab it and use it, easier is impossible. It is also efficient when you are traveling, you can put the Fee-Kul everywhere. It is small and compact, so easy to take. Buying the Fee-Kul will be very efficient for the customer. As the above mentioned benefits, it will save money, time and it will increase the efficiencies. All these benefits with a great marketing campaign are very attractive for customers to buy it. IV/ MARKETING / SALES STRATEGY When you are writing a business plan, the marketing and sales strategy section is an important part of your formal business plan. This part essentially involves developing a marketing and sales strategy for your business Those who are considering lending your small business money or investing will want to know how you intend to reach your target market and attain the market share you feel you can attain, which youve already discussed in the market analysis section of your business plan. The marketing plan will help them understand that. 1) Income sources Concerning the income sources, its the first and more important step you have to focus on because it will determinate the viability or not that your company and the possible launch or not of the product! Will you earn money or go into debt? Do you have minimum resources to launch it? And material? a) Capital Before the creation of our company, we wanted to be sure to have minimum resources to launch our product its for that we work two years after studies, to have a capital of 25 000 euro (divided into 25 equal parts of 1 000 euro each for the five associates) cause of the limited liability of the company. This capital is going to serve us for taking the expenses of bringing into service of the society such as the advancement of the deposit, the payment of the 3 first month of rent.. b) Investments Other persons like our family and friends help us giving two kind of investments: Materiel Kevins and Annas family help us giving computers and printer for a value of 4 000 euro.. and a car for a value of 40 000 As well, we bought 5 desks and 5 chairs for a value of 1 250 euro. Skills/ tools All of us can speak two languages, english and the one of our country so its an important thing to work and expend our product, in a near future, outside Ireland. In addition, Anna K is polish, so it will be very easy to negotiate with polish companies to have a cheap price and a good quality, during the fabrication of the product. c) Bank account We decided to choose the bank of Ireland.. in order to have a loan of 300 000 euro. With a calculator online, we can see that if we borrow 300 000 euro over 60 months, we will have to pay after 5 years 361 000 euro. We enclose our monthly repayment in the appendix number 1. [ http://www.bankofireland.ie/html/gws/business/finance_your_business/quick_quote/ ]. 2) Marketing strategy Its very important to have a heavy marketing strategy in order to target the good customer, to give him what he wants and he need.. but something which is not too full in the actual market of toothbrush! 3) Pricing The pricing strategies will help us reach our target profit margin. We have to make sure than we have included both fixed expenses and variable expenses, and be sure that our price will allow us to reach our break even point within a reasonable amount of time having profit. It is very important to give a price which is coherent. Our target are business men who are able to travel a lot and spend more money than others for their comfort, but families and child in the middle class! Our product is the first of our range and our company is recent (no market, no image etc), so the price should be in consequence. We have to mend a price in the average to begin the activity, such as: An ordinary toothbrush: This contain one toothbrush, with two recharges (travel or an ordinary utilisation at home), and a hand bag to travel.. for 7.22euro and 6.52euro for recharge. A family pack: Complete, full and economical, this pack offer two toothbrushes (adult and child size), two recharges, a dental thread, and a plastic hand bag.. for the little price of 20. In addition, we choose a round price for the pack because it is easy to remember and it vehicle simplicity (our product is simply to use, with a round price). 4) Advertising and promotion a) Distribution To launch a product, it is very important to know where your small business will sell its products or services and how it will get those products or services to your customers in your your target market? Delivery terms and costs? If there are any shipping or labelling requirements? For the two offers, we decided to use tree main interfaces: Sales forces Costs Where? Pharmacies / Packaging In Ireland Internet Website Packaging Advertising In Europe Super and Hypermarket Members of the company Packaging Advertising Free samples oil for the car etc. In Ireland Pharmacies Pharmacies vehicle an image of specialization, security and quality so it is very important for our company to be represented in this kind of store. It is cheap cause we dont have to spend a lot of money for advertising and we give a good image of our product. Obviously, we will just choose pharmacies in Ireland in the four main towns which are Dublin, Belfast, Cork and Galway. Internet Internet is a sure and clear distributor, and people came to search some of product to sell all the time in Europe. It is a very lucrative source of income, but we have to be careful and to have a consequent budget for advertising (lots of competitors). In addition, we have to offer short delivery terms to be competitive. We will promote our product thanks to our website, where people will choose, compare and buy their products. It is a good mean to make profit, without spend a lot of money in advertising and sales force to absorb costs the first year. Hyper and Supermarket Hyper and Super is the communication mean in which we invest a lot (free samples, car, oil, packaging, flyers), but its the more lucrative. It will help us to promote our product and give the image we want, targeting a large panel of population in Ireland. b) and promotion We have a budget of 500euro each month for promotion, to dispatch in all of our interface (excluded shop online which has his own budget): Logo and catchphrases 150euro to print the logo, and 250euro to print and publish our catchphrases We are designing our logo by ourselves and manufacturers will put it on toothbrushes With Feekul, you are cool An easy catchphrases to remember and clear, to give a young and nice image of the company. Calling cards 100euro to print calling cards.. Online shop Web hosting and domain, a cost of 70 euro/ month (www.feekul.com). Our online shop will cost 1000 euro. Holidays special promotion 5) Sales strategy After understand really what the consumer wants and needs it is very important to create a heavy sales strategy, in order to do what the company needs to make profits, and sales! We decide to sell our product in 3 kind of stores: pharmacies, online with our website in internet, and in supermarket and hyper in Ireland. It seems to be a good mean to launch and promote our product to target a large panel of population. 50% of our toothbrush will be sell online, because it is cheaper for us, and it permitted to absorb our cost the first year.. selling all over Europe. 25% of our product will be sell in pharmacies (in order to have an image of quality and security) and 25% in hyper and super markets the more expensive but the best mean to make our product popular. For these reasons we will have a competition advantage, because we will be represented in lots of stores, in Ireland and in Europe. We will promote toothbrushes by our own, thanks to our formation so we dont need staff to contact hyper and super, to choose the disposition and negotiate, for the creation of flyers and we will assure the delivery with our own car (we recruit one person to drive the car) For this economical choice, we will be cheap. without make any negligence about promotion and advertising. Concerning our goals: pharmacies: 150 toothbrushes for each pharmacy/ month and 100 rechargers every month (2 000 pharmacies) supermarkets: 300 toothbrushes for each supermarkets every month and 200 rechargers every month (2 000 supermarkets) Online: First five months 5 000 in total (1 000/month) and after 2 000/month rechargers 0 the fist month,then 500 until fifth month, and 1 000 until the 12th. We have a cheap product, innovative and commercialise in 3 different stores to target a large panel of the population. V/ RESEARCH AND DEVELOPMENT 1) Product evolution Anybody who uses a toothbrush will say you that it is not the best pleasure of the world and for a lot of people its even a nightmare experience. Consequently our company has to try to develop many projects for the toothbrush moment becomes a pleasure moment for the 6 billion potential users in the world!!! a) New product If our product is a success and it will be a big success, we will can to extend our range of product in the health and hygiene: It would be a very good idea to develop a larger range of perfumes toothpaste to satisfy everybody. We have to diversify to the basic perfumes which are bubblegum for child and fresh mint for adults. So with our product it will be very easy to propose toothpaste kit with different perfume like mango, coconut or chocolate The perfumes list dont have end but we choice, after a market research, the best perfumes for the customers. So without forgotten the most important perfume, a toothpaste plants-based or/and a bio toothpaste to follow/surf on the eco-friendly wave!! Develop new perfume its a good idea!! Develop famous new perfume it would be better idea!! Indeed we could ask to the famous food brand like Twix, Mars, Canterbury, Bounty or Kinder Physical appearance is more and more important in the new way of life and we are specialist in dental hygiene. Also a good dental hygiene dont permit having a great smile with very white teeth, so we could develop a product which permit to go white the teeth. It would a kind of pen which apply on your teeth. The Teeth White Pen It could be a great thing to do research on a toothpaste tablet. Its the next stage of our product. Indeed the news way of life bring about the increase the outdoor meal and decrease meal time. Our can answers to this new problem with Fee-KUL but a tablet toothpaste without toothbrush and water, it could be a best success in the world. b) New distribution channel If our product is a success and it will be a big success, we will develop new distribution channel to send always more Fee-Kul. You can buy sandwich, drink, pizza in a vending machine but also for any years newspapers, cigarettes, flowers or condoms but why not our toothbrush? Indeed the primary characteristic of our product is this mobility (With FEE-KUL, you can use our toothbrush everywhere and whenever). So we could ask to the hospital, hotel, bus or railway station, airport, motorway area to distribute our product in vending machine. And it would be preferable to do partnership with other hygiene, heath or beauty brand for install together new vending machine. In the same time our web site launch, we could launch a new website offer. You know, that its already possible for some years buy a lot of product on the web and certainly every products of the world. So why not Fee-Kul The theory is very simple: a toothbrush home delivery subscription package. Indeed a very simple report : on average, the European and so certainly Irish people change their toothbrush only twice a year but a good dental hygiene requires a renewal at least every two or three months. So our website will could be offer a subscription so that receive all the two or three month a new toothbrush with a package of toothpaste refill. Maybe it will be possible to do partnerships with the insurances, dentist or Mutual Insurance Company which propose our subscription website. c) Promotion If our product is a success and it will be a big success, we will develop promotion Channel to be always more famous. The health is big deal for the all countries and so also the dental hygiene; we are a big actor of the dental hygiene. On partnership with different country, we could offer free dental hygiene lesson in the schools. It would be the perfect advertising: we learn the most important hygiene-based with our toothbrush and after the children talk about our product with her parents. We do the good for the family and for our company. At the beginning, it would be a great thing to do a partnership with a big brand of toothpaste (Colgate, Aquafresh). Indeed to use a famous brand could be increase the fame of our new brand. Of course in compensation we will have to give to this famous brand a percentage of the profits or sales. But if we choose to do this partnership we wouldnt develop ours news toothpaste perfumes and just accept the offer of the famous brand. 2) Patents and trademark Patents The toothbrush with toothpaste inside already available, however its possible to get a patents license in compensation of money. To get a license is the operation which consists for the patents owner to give the exploitation rights of its patent to another people. The license is also a legal contract Register trademark Our registration trademark is absolutely necessary. Indeed we have to protect our brand against the potential competitor. This registration is not an obligation in the Irish law but that allowed being the only people who can use the name or the logo. Registering your trade mark creates an official record of your rights as owner of a particular trade mark and makes it easier to prevent others from using it. Trade mark registration grants a statutory right, subject to certain conditions, to prevent others from using the trade mark without the registered proprietors permission i.e. to prevent infringement . Registration confers an exclusive right to authorise others by means of licensing to use the trade mark for the goods and /or services for which the trade mark is registered. Ireland The initial application fee is 70.00. If the application is successful, a registration fee of 177.00 is payable. The fee for the renewal of a trade mark registration is 250 payable every ten years from the date of filing the application. As register trademark are territorial, indeed an Irish trademark is only valid in Ireland, we feel, that because are target market for our product expands beyond Ireland, it would be necessary to apply for patent protection abroad beyond the Irish jurisdiction. The following options are available to us: Europe We can register our brand like a Community Trade Mark, which will provide registration in the 27 Countries of the European Union with the OHIM (Office for Harmonisation in the Internal Market ). Its quite easy because its necessary to ask just one registration for to be valid across the European Union. For the registration of a Community trade mark, there is a unique fee to be paid, 900 (online) or 1050 (paper). In a Word, as in Ireland a registered Community Trade Mark is valid for ten years and it can be renewed indefinitely for further periods of ten years. Of course, they are also tax to renewed the CTM. World We can also register a international brand with the International Bureau of the World Intellectual Property Organisation (WIPO) but its still more difficult and more difficult. In addition, contrary for a european trademark, its not possible to register our brand in the world. Before we must choose each country that we want integrate this national market. It wont be necessary to register a design because our product doesnt have a particular design. 3) Research and development To constitute Research and development department in a new company be very expensive. Indeed that includes a big rise of expenses (personnel, material, patents or license). And secondly, our product our product dont have a technology stock and dont require a high technology. However technology develop very fast and have got a research and development center will be essential in the future to stay a competitive company on the healths market. Firstly, this centre will develop product in dental hygiene like the toothpaste tablet or the teeth White Pen. But after some we could develop other products for the Hygiene, Beauty or Health market. 4) System Overview Diagram We follow the procedures below when developing a new application or solution for one of our clients. This diagram shows how M.A.S.K.A. get an idea, develop it and eventually implement it. We are always striving to improve and looking at new ways to develop. All our departments work together to come to solutions. We test the feasibility and try to integrate and eventually industrialize the product before implementing. Introduction phase Begins when a client initiates a need or an opportunity. System Concept phase Defines the scope boundary of the concept Planning phase Includes Project Management Plan and other planning documents. Requirements analyses phase Analyzer user develops user requirements. Design phase Transforms detailed requirements into complete detailed system design document. Development phase Converts a design into a complete information system. Integration and testing phase Demonstrates that the developed system conforms to the specified functional requirements document. Implementation phase Implementation of the system into a production environment, and resolution of problems indentified in the last phase Operation and maintenance phase Describes tasks to operate and maintain information systems in the production environment. VI/ STAFFING AND OPERATIONS 1) Staffing We need just an employee who is responsible printing the logo on your product. This job dont require a particularly qualification. 2) Operating plan Product description Fee-kul is a toothbrush with toothpaste inside. Head brush has snap-on cap that protect bristles and toothpaste already inside in the brush handle. To dispense the toothpaste onto the brush head only need to twist the wheel on the side of the toothbrush. Location Our companys headquarter take place in Athlone because we know very good this town and also this is the centre of Ireland and all road go to Athlone. At the beginning our office is renting. Communications facilities: Internet, fax and phone, www.feekul.com , [emailprotected] , 090-6498115. Equipment A vehicle, furniture (desks and chairs), laptops, printers, phones, lamps, video projectors, kitchen facilities, coffee machine. Costs involved: Oil, sheets and furniture, wages, tax rates, rent and charges bill, maintenance, business expenses, goods. Manufacturing To produce our product we decide to outsourcing. Goldcredit Oral Care manufacturer will produce toothbrush and toothpaste. They will also focus on packing, but everything is designed by our company. Quality Assurance Goldcredit Oral Care manufacturer as an ISO9001:2000 certified supplier they provide exquisite quality. Product Delivery Our partnership in distribution is Beatties Distribution Services Ltd. They will organise the safe and efficient movement of goods. Storage From the beginning we are invest in buying our own warehouse to get in the future profit from letting Selling We are starting with online shop and buying a domain www.feekul.ie for 69 (excluding VAT) annually. Cost of designing a web application is 500. Product delivery We have agreement with courier that in every Friday will take our packages. We can give discount to customers who will buy more than 5 toothbrushes. VII/ FINANCIAL PROJECTIONS 1) Product prices To fixe our prices we include our costs . 2) Cashflow 3) Cashflow projections : summary 4) Income statement 5) Balance sheet 6) Loan

Two Kinds by Amy Tan Essay -- Two Kinds, Amy Tan

In â€Å"Two Kinds,† Amy Tan explores a theme of independence. Jing-me is an impressionable nine year old girl living in an apartment with her parents. She struggles with the high expectations of her mother, to become a prodigy. The conflict results in a rebellious independence. Tan develops Jing-me’s character as willful, defiant, and insecure. To begin, Tan demonstrates that Jing-me’s willfulness stands in the way of her success. For example, after failing many of her mothers prodigy tests, she begins to hate them. One night after another failed test, she adopted â€Å"new thoughts, willful thoughts, or rather thoughts filled with lots of won’ts† (Tan 596). Jing-me decides that she is not going to let her mother change who she is, so she stops trying to be a prodigy. She demonstrates her willfulness when she â€Å"performed listlessly,† and â€Å"pretended to be bored,† when presented with further tests (596). Jing-me’s headstrong attitude continues to stand in the way and keeps her from successfully learning to play the piano. She â€Å"was determined not to try, not to be anybody different† that ...

Political Campaign: The Crusade Against Asian Americans Essay -- Econo

As most developed nations around the world continue to be plunged into the economic crisis that began in 2008, any major country that continues to strive during the depression immediately becomes the attention of the citizens of affected countries. While major global powers began to suffer from a loss in international prominence, several foreign countries continued to experience economic growth. The countries that go through this growth—such as China—easily become despised by politicians and even became the targets of office candidates’ campaigns in the recent nation-wide elections. Although seemingly benevolent to the American public, the campaigns also indirectly create unfairness for the Asian Americans—Chinese in particular—who reside in the equality-based country. In this paper, I will show how political campaigns against China demonstrate sentiments and stereotypes against Asian Americans at work, and thus illuminate unfair treatments and ineq uality against Asian Americans. Before examining how the negative characteristics of political campaigns’ against China negative characteristics and how they harmfully promote inequality against Asian American citizens, it is important to first understand the nature of the advertisements as well as their origins. As with most political elections, candidates of the 2010 elections attempt to debunk their opponents’ credibility by the use of propaganda and advertising campaigns. However, as the United States continue to lose its former prominence in the global economic market, desperate politicians who wish to address the loss of jobs within the country and the economic decline did so by baselessly citing the outsourcing of jobs to other countries, mainly China, as a problem, and argue t... ...ment To Restrict Outsourcing To Asian Countries. Retrieved on November 28, 2010 from Thaindian News: http://www.thaindian.com. Chen, D. W. (2010). China Emerges as a Scapegoat in Campaign Ads. Retrieved on November 25, 2010 from The New York Times: http://www.nytimes.com. Kuo, K. (n.d.). Early Images of Asians in the U.S. [PowerPoint slides]. Retrieved on November 27, 2010 from the Arizona State University website: http://www.asu.edu. Sue, D. W., Bucceri, J., Lin, A. I., Nadal, K. L.,& Torino, G. C. (2007). Racial Microaggressions and the Asian American Experience. Cultural Diversity and Ethnic Minority Psychology, 13(1), 72-81. Retrieved on November 27, 2010 from the Arizona State University website: http://www.asu.edu. Timmons, H. (2010). Outsourcing to India Draws Western Lawyers. Retrieved on November 25, 2010 from The New York Times: http://www.nytimes.com.

Human sacrafice Essay

At around the early 1400’s and 1500’s the Aztecs conquered the region of what is today Mexico. At this time religion and culture was at height. They controlled lives of more than 20 million people! Now historians are looking back at this time not knowing whether to emphasize agriculture or human sacrifice. Historians should emphasize human sacrifice and not agriculture. The Aztecs had a great number of how many people were sacrificed. More than 2,300 prisoners were taken out of teuclepe for motecuhzonna and chihauacoalt to begin their sacrifice (Doc D). In  result of their organization they had a special time to begin sacrificing. It would start midday and end at nightfall (Doc D). They would start by killing them while their blood was racing down the temples stairway. Every time the priest cut out their heart he would roll their dead bloody body down the stairs (Doc D). The Aztecs thought of human sacrifice as a major part of religion. They thought of their gods as the most important part of their life that they even had people dress up as gods (Doc.C)! Before they start the sacrifice the person chosen is usually dressed up as a deity (Doc E). The Aztecs treat him as a god for his last year alive (Doc E). The villagers treat him as a royal family member. They would also shower him in complete luxury from the noble’s house including food, teachers, and clothes (Doc E.) when it is time for sacrifice all the women of the village feel terrible sadness when he is taken away.(Doc E). The Aztecs thought that the sacrifice also represented human kind as well. Many people think human sacrifice is a horrific brutal matter, but at the time it was a great fascination. It showed respect that the men had to sacrifice themselves (Doc D). It is believed to many historians that those who volunteered were those who had a richer afterlife. To conclude, Historians should emphasize human sacrifice because it clearly describes who the Aztecs really are. It describes the gruesome torture, and its huge part of culture. Unlike human sacrifice agriculture isn’t very unique. Agriculture is basically everywhere and everyone does it the same or else it wouldn’t grow. Therefore historians should emphasize human sacrifice.

Antitrypsin Deficiency: The Genetic Disorder

Alpha-1 Antitrypsin Deficiency (AAD) was first described in 1963, and of the five patients identified, three were found to have severe emphysema at an early age. Subsequent studies that the deficiency was inherited, and in most of the early studies, emphysema and chronic bronchitis were common features.The deficiency was shown to be associated with a marked reduction in the ability of the plasma to inhibit the serine proteinase trypsin, and later studies showed that this also reflected an inability of the serum to inhibit the enzyme neutrophil elastase (Pauwels, Postma, and Weiss, 2004 p.446). Human neutrophil elastase was shown to produce both emphysema and chronic bronchial disease in animal models. Emphysema can be directly inherited via a single gene defect. The genetic disorder, known as alpha-1-antitrypsin deficiency, results from a defective gene transmitted by each parent equally to the affected offspring. This gene codes for the enzyme antitrypsin, which, when deficient, res ults in the loss of normal lung elasticity and in progressive overinflation and destruction of lung tissue.Antitrypsin deficiency is also the most common genetic cause of childhood liver disease (cirrhosis) and the most common reason for liver transplantation in children. A family history of early onset emphysema or childhood liver disease points toward this diagnosis, which can be confirmed by DNA analysis. DNA testing can be used to detect carriers of alpha-1-antitrypsin deficiency as well as to facilitate prenatal diagnosis for a couple found to be carriers, who face a 25 percent risk of having an affected child (Millunsky, 2001 p. 128-129). Scope and LimitationsAAD is one of the rarest diagnosed conditions in our current time; hence, focused study of such condition is essential. The case study involves the subject of pathological conditions linked with the condition of progression of defective genetic manifestations. Utilizing physiological and genetical approach, we shall cente r into the discussion of the disease causation, processes and manifestations involved. It is indeed essential to employ the principles of wellness and its components. The following shall be utilized in the overall study. A.To be able to determine and elaborate the actual disease processes involved, as well as the disease conditions manifested B. To be able to relate genetic causalities and factors in the aspects of disease progression utilizing the domains, components, and principles of wellness C. To be able to provide necessary health interventions, suggest enhancing lifestyle modifications and preventive behaviors related to the condition imposed Purpose of the Study The value significance of this study provides awareness to the public especially in terms of what can these contributing factors impregnate to the condition occurrence.Most likely, the degenerative character of AAD is very much rehabilitated if this awareness is enhanced through education. The study mainly expands he alth awareness on both AAD patients and non-patients who are greatly may or otherwise exposed in factors that contribute to its genetic occurrence. Moreover, the knowledge on this topic may further aid the patients and those involved in the reduction of anxiety and ignorance of the condition imposed. Discussion The Functions of ? 1-Antitrypsin and Involved MediatorsBlood and other body fluids contain a serum protein classified as an alpha-a globulin that is capable of neutralizing trypsin and many other proteolytic (protein digesting) enzymes such as fibrinolysis and thrombin (Bross and Gregersen, 2003 p. 39; Crowley, 2004 p. 399). This specialized protein is called alpha-1 antitrypsin, and its concentration in the blood is generally determined. Most individuals produce normal amounts of antitrypsin, others are severely deficient, and a third group have subnormal levels of this protein (Crowley, 2004 p. 399).?1-Antitrypsin (AA) is an inhibitor of serine protease in general but its m ost important targets are neutrophil elastase, cathepsin G, and proteinase 3, proteases released by activated neutrophils. Several line of evidence suggest that inhibition of these neutrophil proteases is the major physiologic function of AA (Bross and Gregersen, 2003 p. 39). †¢ First, individuals with AAD are susceptible to premature development of emphysema, a lesion that can be induced in experimental animals by instillation of excessive amounts of neutrophil elastase.These observations have led to the concept that destructive lung disease may result from the perturbation of the net balance of elastase and AA within the local environment of the lung. †¢ Second, the kinetics of association for AA and neutrophil elastase are more favorable, by several orders of magnitude, than those for AA and any other serine protease. †¢ Third, AA constitutes more than 90% of the neutrophil elastase inhibitory activity in one body fluid that has been examined, pulmonary alveolar la vage fluid (Suchy, Sokol, and Balistreri, p. 549).AA is the archetype of serine protease inhibitor (SERPIN) supergene family. Its primary function is inhibition during the host response to inflammation/tissue injury, for which it has been termed a hepatic acute-phase reactant (Suchy, Sokol, and Balistreri, p. 549; Bross and Gregersen, 2003 p. 39). AA acts competitively by allowing its target enzymes to bind directly to a subrate-like region within its reactive center loop. The reaction between enzyme and inhibitor is essentially second order, and the resulting complex contains one molecule of each of the reactants (Bross and Gregersen, 2003 p.39; Fessler, reiley and Sugarbaker, 2004 p. 155). A reactive-site peptide bond within the inhibitor is hydrolyzed during the formation of the enzyme-inhibitor complex. Hydrolysis of this bond; however, does not proceed to completion (Suchy, Sokol, and Balistreri, p. 549). The predominant site of synthesis of plasma AA is in located biologically in the liver wherein in most clearly shown by conversion of plasma AA to the donor phenotype after orthoptopic liver transplantation (Bross and Gregersen, 2003 p.39; Suchy, Sokol, and Balistreri, 2007 p. 551). It is synthesized in human hepatoma cells as a 52-kDa precursor; undergoes post translational, dolichol phosphate-linked glycosylation at three asparagines residues, and undergoes tyrosine sulfation. It is secreted as a 55-kDa native single-chain glycoprotein with a half time for secretion of 35 to 40 minutes (Suchy, Sokol, and Balistreri, 2007 p. 551). The absence or insufficiency of AA initiates genetic anomaly in terms of failure to suppress immunity response (Porth, 2007 p. 501).