Digital Natives and Social Media

AbstractemmaConference2013 BournemouthUniversity DigitalNativesandSocialMedia An semiempirical Study about the grandeur of Social Media and its Impact on Media Communication Author(s) Prof. Dr. Mike Friedrichsen Stuttgart Media University Media Business and Media Economics emailprotected? stuttgart. de (email for correspondence ) Prof. Dr. Wolfgang Muhl? Benninghaus Humboldt University Berlin Department CulturalAn Empirical Study about the Importance of Social Media and itsImpact on Media Communication Keywords Digital Natives, Social Media, Social Networking, Media Communication, fly the coop of Information, Use of Social Media Digital Natives are the contemporaries born during or after the general incoming of digital technology. While individuals from elder generations recall organizing, planning and interacting withone another without mobile devices, computers or the Internet, Digital Natives contract been using these technologies since their early years.Theyarethesame,but d ifferenttopreviousgenerations. Digital Natives have an inherent arrest of digital technologies, as theyve been integratedintotheirlivessinceearlychildhood. Theyarepartofatech? savvygenerationat the forefront of technological progress and want to be connected when they wish, from anywhere. Nowgraduatedfrom alternativeeducation,thefirstgenerationofDigitalNatives isenteringtheworkingworldandtransformingitatafastpace. engineering has been integrated into the lives of Digital Natives